Managing client:
Yesterday CPA
$74.20
Target: $85.00 (Healthy)
Ad Spend
$4,120.00
Across Google & Meta
Recommended Shifts
8
Pending approval
Today's Recommended Shifts [cite: 45, 131]
| Entity | Platform | Current | Proposed | Reason | Action |
|---|---|---|---|---|---|
| Summer_Sale_Search | $500.00 | $600.00 (+20%) | High ROAS (4.2x) [cite: 37] | ||
| Retargeting_Catalog | META | $250.00 | $212.50 (-15%) | CPA above target [cite: 36] |
Connect a New Client
Step 1 of 4: Platform Authorization
Rule Logic Template [cite: 35]
Rules are executed in priority order.
01
Guardrails (Hard Constraints)
| Date | Type | Changes | Status | User | Action |
|---|---|---|---|---|---|
| 2026-02-12 | Manual | 8 items / +$450.00 | Executed | j.doe@agency.com | |
| 2026-02-11 | Auto | 12 items | Partial Fail | System |
API Connection Error [cite: 56]
Google Ads OAuth token revoked for 'Global E-comm'.
Guardrail Hit [cite: 57]
4 budget increases were capped by the Max Daily % guardrail.
Team & Permissions
Sarah Analyst
Member
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